Advertise with HikeNewEngland.com
Reach your audience. HikeNewEngland.com provides a great venue for both tourism and outdoor recreation industries to reach a targeted audience. HikeNewEngland.com provides free trail guides, including trail maps, photos, driving directions, and detailed narratives. The site also offers articles and other information related to hiking.
Visitors to HikeNewEngland.com include all sorts of outdoors lovers: Hikers, walkers, campers, nature-lovers, wildflower enthusiasts, and snowshoers for starters; but hikers almost always participate in other sports – often paddling, boating, cross-country skiing, downhill skiing, and climbing. So advertising here is a great option for any industry selling gear or clothing for any of these sports.
And hikers are always looking for food, gear, and other recreational opportunities on their route. Often a weekend venture will include a day of hiking followed by another day in the area spent shopping, dining, sightseeing, and taking in whatever other diversions are available.
HikeNewEngland.com's advertising is uniquely positioned to enable you to reach these recreationists that are already planning a visit in your geographical area. You get to choose which hiking pages that you want to place your ads on so you can target hikers in general by putting ads on any page; and hikers specific to your location by advertising on pages representing hikes that are physically near you.
Your ad can include links to your business website but you don't need to be on the web to advertise with us – you can simply include your phone number and address, as you would for a traditional print ad.
Our prices are very reasonable – you get to advertise with us for a full year at a rate that would probably get you only a week's worth of print in a local newspaper.
Ads are placed in the left and right sidebars and are usually interspersed with trail photos and other hiking information so website visitors are accustomed to checking the sidelines for information. This will ensure that your ad gets noticed. Check out the sidebars on this page for some sample ad configurations and look at some of our trail guide pages to see live ads.
Standard Ad Sizes and Prices*
Left-hand Single: 160 pixels wide by 180 pixels tall. $100/year
Right-hand Single: 220 pixels wide by 125 pixels tall. $100/year
Left-hand Double: 160 pixels wide by 360 pixels tall. $190/year
Right-hand Double: 220 pixels wide by 250 pixels tall. $190/year
* Non-profit organizations receive a 50% discount on the standard ad prices.
Pixel size, and therefore ad size is dependent upon monitor size and the resolution that the monitor is set to. Although your ad may look larger or smaller on different screens, it will always include all of your text. Below are the sizes of the ads, in inches, as they appear on a 19" wide monitor with a resolution of 1440 x 900 pixels which is a pretty typical setup:
Left-hand Single: 160 pixels wide by 180 pixels tall. 1-3/4" x 2"
Right-hand Single: 220 pixels wide by 125 pixels tall. 2-15/16" x 1-3/8"
Left-hand Double: 160 pixels wide by 360 pixels tall. 1-3/4 x 4"
Right-hand Double: 220 pixels wide by 250 pixels tall. 2-15/16" x 2-3/4"
Our ads may include text, links, and static images – the goal is to quickly display information rather than aggravate users by making them wait while flash and other animations are downloaded. Studies show that 60% of the online community has slow dial-up service (usually because that's the only option available to them). And surveys indicate that the vast majority finds graphic animations to be annoying.
HikeNewEngland.com's goal is to provide information – both trail content and related advertising content – in a hassle-free manner so that our users will keep returning. Hikers will regard the advertising as useful additional information the way we seamlessly integrate it into the site's content.
Layout for a Standard Ad
Includes text and links only.
The standard ad has a black heading which is underlined.
The background color is light green.
The main text is green.
The outline of the ad box is also green.
Linked or highlighted text is
blue. There is no limit to the number of links you may include in a single ad.
Font size can be large or small as long as all your text fits into the ad box.
Text may be
bolded if desired. Advertisers may choose which page(s) to display the ads so that you may pick the most appropriate page based on geographic area or content (provided there is still advertising space available on that page).
Advertisers may choose where in the sidebar they want their ad displayed (provided that particular space has not yet been claimed).
Prices for Add-on Options
Alternate text colors: choices
maroon or white on the green background. $20/year per extra color Inclusion of graphics or photos $30/year
Blue background with white text and bright green links and highlights $50/year
Maroon background with white text and bright green links and highlights $50/year
White background with black headline, green text, and blue links and highlights $50/year
Link buttons (green button, white text, button changes to blue when user hovers over it). $50/year
Home Page Ads
Half-width Home: An ad at the bottom of the list of hikes spans half a page and is 100 pixels tall. There will only be two ads in this position. Note that since users can customize the list of hikes by selecting search criteria, that they are then likely to scroll down to the bottom of the page to see every hike that fits their interests. $350/year
Full-width Home: An ad at the bottom of the list of hikes spans the entire width of the page and is 100 pixels tall. (If this ad spot has been purchased, then the half-width home page ads will not be available.) There will only be one ad in this position. Note that since users can customize the list of hikes by selecting search criteria, that they are then likely to scroll down to the bottom of the page to see every hike that fits their interests. $800/year
What Our Visitors Say About Us
I have to say what a fantastic website you have. The amount of information is spectacular, thank you for sharing this wonderful resource to the public.
– Tom Hudson, Rochester, NH
We're writing an article about the St. Johnsbury Town Forest, and we plan to link to your terrific hike descriptions that you have in the Town Forest.
– Janis Raye, St. Johnsbury, VT
I would like to thank you for such an awesome website. My son, 11 years old, and I, 43 years old, have just started hiking. We started a few weeks ago with our first hike being Mount Major. We are on your website constantly learning about all there is to know about hiking and planning our future hikes. I love your website – it is very informative.
– Tim Hannan, Manchester, NH
I recently visited your website when there was a link in the write-up about Clintonia. What an awesome website!! I was very impressed!!
– Sue Murphy, Rochester, NH
I am writing about the Mount Lovewell hike [trail report]. We did this hike last weekend and it was beautiful! Great hike, and great website. Thanks for doing this!
– Sebastian Bauhoff
I think your site offers great information.
– Paul Gronwall, Bedford, NH
What a terrific hiking resource! Thanks very much for setting this up.
– Deb MacAuley, Boston, MA
I just wanted to write and say Thanks so much for your site! It is exactly what I've been looking for – a little bit of real and useful info about each trail, not just directions to the trailhead. It's perfect. And many of the trails are very close by! That's a nice change from the books, where they have 30 trails in Southern NH and only 3 north of the notch.
– Eileen Webb, Littleton, NH
Right-Hand Single Ad Example
This ad is 220 pixels wide by 125 pixels tall.
It uses the maroon background option with white text and
. The white text and green links are standard for the maroon background.
bright green for links